Privacy Policy

Last updated: June 19, 2025

This Privacy Notice for Xavier Lewis (doing business as D1 Formula) ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at http://www.d1formula.com or any website of ours that links to this Privacy Notice
  • Use D1 Formula
  • Engage with us in other related ways, including any sales, marketing, or events

D1 Formula is a comprehensive football recruiting and mentorship platform designed to help high school athletes navigate the path to getting recruited by college football programs. Our platform provides personalized training programs, performance tracking tools, recruiting roadmaps, and mentorship services. Users create profiles to track their athletic performance, academic progress, and recruiting milestones while accessing position-specific training content, college comparison tools, and strategic guidance from experienced coaches. The platform includes subscription-based premium features, user account management, progress analytics, and communication tools to connect athletes with recruiting opportunities and educational resources.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

Summary of Key Points

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by visiting your account settings, or by contacting us.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You

The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • names
  • phone numbers
  • email addresses
  • mailing addresses
  • job titles
  • usernames
  • passwords
  • contact preferences
  • contact or authentication data
  • billing addresses
  • debit/credit card numbers
  • academic information (gpa, graduation year, school)
  • athletic performance data (stats, measurements, position)
  • recruiting preferences (target colleges, division levels)
  • profile photos/videos
  • parent/guardian information
  • high school and team information

Sensitive Information

When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

  • financial data
  • student data
  • minor's personal information (data from users under 18)
  • athletic performance and physical measurements
  • parent/guardian information for minors

Payment Data

We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice.

The information we collect includes:

  • Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
  • Device Data: Information about your computer, phone, tablet, or other device you use to access the Services.
  • Location Data: Information about your device's location, which can be either precise or imprecise.
  • Recruiting Activity Data: Data about college searches, program preferences, milestone completions, and recruiting roadmap progress to personalize recommendations.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, including:

  • To facilitate account creation and authentication and otherwise manage user accounts
  • To deliver and facilitate delivery of services to the user
  • To respond to user inquiries/offer support to users
  • To send administrative information to you
  • To fulfill and manage your orders
  • To enable user-to-user communications
  • To request feedback
  • To send you marketing and promotional communications
  • To deliver targeted advertising to you
  • To protect our Services
  • To evaluate and improve our Services, products, marketing, and your experience
  • To comply with our legal obligations

D1 Formula-Specific Processing:

  • To provide personalized recruiting recommendations and college matches: We analyze your athletic data and preferences to suggest colleges that match your skill level and recruiting goals.
  • To track athletic performance and progress over time: We store and analyze your performance metrics to show improvement trends and identify areas for development.
  • To facilitate college recruiting connections and opportunities: We may share anonymized performance data with college recruiters (with your explicit consent) to facilitate recruiting opportunities.
  • To generate performance analytics and recruiting insights: We process your data to generate insights about your recruiting prospects and competitive positioning.
  • To verify user eligibility and age for platform features: We verify user age and eligibility to ensure appropriate access to age-restricted features and parental controls.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Other Users: When you share personal information (for example, by posting comments, contributions, or other content to the Services) or otherwise interact with public areas of the Services, such personal information may be viewed by all users and may be publicly made available outside the Services in perpetuity.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit Google Analytics Opt-out. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

No purpose in this notice will require us keeping your personal information for longer than two (2) months past the termination of the user's account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

7. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Your Rights Include:

  • Withdrawing your consent: You have the right to withdraw your consent at any time by contacting us.
  • Opting out of marketing: You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in emails or contacting us.
  • Account Information: You can review or change the information in your account or terminate your account by logging into your account settings or contacting us.
  • Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove cookies and to reject cookies.

If you have questions or comments about your privacy rights, you may email us at [email protected].

8. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

9. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information.

Your Rights Include:

  • Right to know whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request the deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • Right to non-discrimination for exercising your rights
  • Right to opt out of the processing of your personal data if it is used for targeted advertising

How to Exercise Your Rights

To exercise these rights, you can contact us by:

10. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at [email protected] or contact us by post at:

Xavier Lewis
9599 W. Charleston Blvd.
Apt. 2127
Las Vegas, NV 89117
United States

12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information.

These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: your account settings.